Now for the hard bit…

Now for the hard bit – the marketing.

How could it be difficult, I ask myself, with such a beautiful product at such an attractive price? Doesn’t the latest version have full tempo control with a new handy BPM display? Isn’t the UX now streamlined to perfection? Yes, but.

How to make it stand out from the millions of other apps in the stores? How to make it rise up the listings to become the darling of the search engines?

Visibility is the key word and the key word is ‘keywords’ – one to three-word strap-lines which quintessentialise what searching customers are looking for. The more they are searched-with, the stronger they become. The more of the strong ones you can use, the higher up the listings your app goes. It’s vital stuff. People take degrees in it.

So I’ve been delving into that. I’ve also been doing some good old-fashioned slog.

Two email campaigns are in progress. One is to inform guitar teachers about iReadGuitar and iReadGuitar Pro and the other is to similarly inform guitar suppliers.

So far I’ve reached over 250 guitar teachers and nearly as many guitar shops. I slog through Yell.com town by town, sending individual emails.

Most Wednesdays I spend a few hours at Leicester DeMontfort University’s Innovation Centre where there is a Start-Up Cafe get-together. Basically, IT people sit around a large table with their laptops, getting on with their projects and occasionally chatting.

I was slogging away last Wednesday when one of the guys asked, in incredulous tones, if I was actually sending individual emails. Yes, I replied, trying not to feel suddenly foolish. I paste in the main letter, I protested in self- defense. I just type in the email address and the subject line.

Get a scraper, he advised in the same way a doctor would advise you to stop smoking, and then proceeded to explain what one was.

It’s an app which harvests email addresses. You use it to send multiple messages at once.

I Googled it and had a look. My gut instinct was that if it was a clever shortcut then it would look like spam and be treated accordingly. So I continued to slog, despite the shrug of disbelief from my esteemed colleague.

So if you get an email from me you can be sure it isn’t spam.

Slog. I don’t mind it. It’s better than daytime TV and it’s the only zero-budget way I know of telling the world about my beautiful app.

Posted by Julian Wright

2 comments

Or you could use a scraper that gave you the list of email addresses and then verify that it is someone you want to contact and then send the non-spam handcrafted email message.

Yes, that sounds good. Thanks.

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